Ep. 44 - How People Buy into Batshit Crazy

Digital media and social networks are programming us exactly how we want to be programmed.

You know that person who goes on about crazy conspiracies and fake news? They probably think you’re as crazy as you think they are. And worse, it leads us to cancel each other out, regardless of the bonds we might have. How does it happen? The truth is, we’re all allowing digital media and social networks to program us exactly how we want to be programmed… and it’s widening the divide.

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Drew Zagorski

It’s been said that Drew is a bit crazy. It’s probably true. (Well, OK, it’s a certifiable fact.) That said, when people think that of you, you can get away with a whole lot more. And maybe it takes a little bit of crazy to come up with outside the box ideas. That’s exactly what Drew’s done for more than 30 years in the podcasting, marketing, branding and advertising space. He gets it. For any creative to work, no matter how outside the box, it needs to be true to the core values of a business or its owner. At LeftBrainRightBrain, we call it being logically creative. It’s our secret sauce.


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Ep. 45 - Drink a Cup, Save a Pup

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Ep. 43 – The Dirtiest Word in America